Are you ready for the micro-peak season?
Now Christmas is over we can all breathe a sigh of relief, right? Wrong! Now is not the time to kick back. With the New Year comes a multitude of opportunities to ramp up interactions through service and sales touch points. January is a big month for retailers as a multitude of gift returns and product queries come through after the Christmas deluge; not to mention the sale period generating even more increased traffic.
And it’s not just Christmas that we have to think about this year – Easter falls early, meaning that February and March will see three major calendar events: Valentine’s Day, Mothering Sunday and Easter all bringing increased customer activity. With the popularity of online shopping on the rise, with 87% of UK consumers having bought at least one product online in the last 12 months, cart abandonment is also on the rise, and the time is now to track your customers, personalise their experience and inspire them to follow-through with their purchase. As your customer service expert, Ansaback is perfectly placed to gather insights to widen your visibility on your customer’s behaviour and suggest improvements for the future, whilst supporting you through this demanding time. We will work with you to generate campaigns and provide social monitoring to deliver your customers a truly omnichannel experience.
For more information simply get in touch, with your Service Delivery Manager to discuss your options.