Ansaback attended the ECMOD TV Shopping Week Conference on the 27th March 2012, which as held at the Lancaster London Hotel.
Chief Executive William Catchpole, Managing Director Christian Pawsey and Matthew Lawrence from the Ansaback Client Services team attended the conference along with some of the biggest names in the world of TV Shopping such as Argos TV and Ideal Shopping Direct.
It was a very focused conference which included seminars, case studies and in depth looks at the sector whereby some of the biggest names could discuss, converse and share stories about their experiences within the area and also looked at ways of improving growth, getting a more positive ROI and featured a host of speakers.
As DRTV call handling specialists, Ansaback also had a stand at the conference, which was a great opportunity to promote their inbound call centre services to some of the DRTV giants.
An award ceremony took place in the evening to recognise achievements reached within the direct-to-customer retailing across traditional and emerging markets. Ansaback’s MD Christian Pawsey says “The TV Shopping Week event was both interesting and useful. It gave Ansaback the opportunity to meet all of the main UK business representatives in this important and growing market sector, in one place, some of whom are valued customers. Ansaback’s call centre receive inbound calls for several different TV shopping campaigns, both on-going and short term, so it was great to receive some insight into differences between long and short form advertising opportunities from the customer point of view. We also enjoyed the Direct Commerce Awards in the evening, which ran very smoothly and was well presented by Dermot Murnaghan. We saw many familiar names from the industry receiving their awards and congratulate them all on their achievements”.